December 22nd, 2010
I was recently interviewed for Mia Pearson’s column in The Globe and Mail, on the benefits of outsourcing as a small business (Side note: The article is in tomorrow’s Globe and Mail in the Business Section). I do quite a bit of outsourcing: I am a firm believer in doing what I am best at and delegating what I’m not.
One of the main areas I have outsourced is marketing. My marketing director, Crystal Munro, has become indispensable to me in the 3 years we have worked together . The seeds of my ideas become full-fledged blossoming gardens in her hands. Couldn’t live without her at this point.
Together, we have done a fair amount of plotting and planning for the upcoming year, here are hints of some of what we have planned in 2011 at Photos By Kathryn:
- Social Media: We have a strong focus for increased visibility in the social networking communities. You know you can easily reach us by phone and email anytime, but we have now added Twitter and Facebook as places that clients who want to know what we are up to can check in. The promotion that we are currently running, “12 days of Christmas” has been so successful we may actually make it an annual thing, and our recently launched “Last Minute Deals” ( announced 2–3 days prior to sessions that have become available due to cancellations) are catching on quickly as well.
- Full Service Studio: Translation: We will do all the work. All you need to do is get the family together for the family and we will do the rest.We know how busy our clients are and sadly a trip to the photo studio is something that can get put off as busy lives get in the way. In an effort to make your photo experience effortless, we are now coming to you less throughout the whole process. We work with our clients to determine what their needs are and for those that prefer (or their schedules prefer) a hands-off approach, we will come to you with a portfolio of what we feel will work best for your space and even hang it on the wall.Speaking of which, the art installer Photos By Kathryn hired this fall is the most recent example of outsourcing. With 30 years experience installing fine art, he is clearly an expert, and can get the job done quickly, expertly and beautifully. We have had nothing but raves from the clients who have had him in to their homes to hang their Photos By Kathryn.
- Additional Products: We like to keep quiet on our products until they are fully launched, but what we can say is that we have been keeping a close eye recently on just how our clients like to use their images. 2011 will see us roll out more ways for you to get the most of your session.
Thank you again to all my clients for the continued support in 2010. Each year, we strive to make your experience with us as memorable as possible. We look forward to working with each of you in the upcoming year!